Have you ever recruited a friend to join your direct sales business?
I have.
It’s not because I’ve pushed my company’s opportunity. There is nothing more annoying than knowing every time you see a certain person all they do is talk about their business. I hope you don’t do that and if you do please STOP. This only hurts your business.
I’ve recruited some friends because they watched my success and then contacted me to take advantage of the same opportunity and it’s worked out just fine.
How about you? I’d love to read your thoughts and comments after reading Lisa’s article below!
Direct Sales Recruiting: Friend or Foe?
By Lisa Robbin Young
Many of my direct sales recruits have become good friends. I still email, ask about their children, and send holiday cards long after they’ve quit the business.
I can’t always say the same for friends that join the business.
If you are serious about growing a solid direct sales business, one of the worst mistakes you can make is “hitting up” your friends and family to take a look at your business opportunity. Sure, they may feel obligated to ‘help you out’ as you get started, but more often than no, it does more harm than good.
Here are a few reasons why it’s not always a good idea to recruit your friends into your direct sales business:
1. They are doing you a favor.
Business relationships that begin with a favor, usually end with resntment or disappointment. One person takes the other for granted, makes assumptions, or just doesn’t have the gumption to really put their heart into making the business successful. They were, after all, only doing you a favor to help you out. So why should they do all this work?
In business, you need to cull the wheat from the chaff. Be focused on working with people that want to be successful and realize there’s effort involved in making su ccess happen.
2. They are not serious about working a real business.
Related to the first issue, this issue is more about their long term goals. You may have a friend that’s interested in being successful, but not at the risk of giving up computer time, or talking on the phone, or doing any of the things that a truly successful direct sals business requires of them. In that case, they have no business being in this industry, no matter how much they want to be successful. You have to do the work to reap the rewards.
3. They aren’t a good fit for your team culture.
They may be hard workers, and desire success, but if they don’t approach life and work the way you do, you may have more friction than you care to deal with on your team. It’s up to you as a leader to set the tone for your organization, and if they aren’t on the same page, it can cause problems in your business and your friendship.
4. They may expect special treatment.
Let’s be honest. Friends “do” for friends, and it’s not uncommon to expect a little more from our friends than we do the general public. Feelings can get hurt when our expectations don’t measure up to reality.
5. They just don’t get it.
Sometimes a person is just not cut out for direct sales. There’s nothing wong with that. I often say that direct sales is a career that anyone can do, but not everyone will. Just because I’m good at it doesn’t mean my friends will be, or that I can teach them to overcome their own doubts about their skill set. Sometimes it’s better to stop before you start.
I’ll be the first to admit that good friends can be great team members, and vice versa. It’s up to you, however to be clear on the expectations, procedures and parameters of your business relationship. Like any good business partnership, a clear line must be drawn to define roles and responsibilities early on if the venture is to be successful.
© 2010 Lisa Robbin Young.
Lisa Robbin Young is a certified direct sales marketing coach, teaching direct sellers to grow their business like a real business instead of an expensive hobby. Sign up for her free weekly ezine at http://www.homepartysolution.com
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Jill Shea has been a successful work-at-home mom for over ten years. For more contact information head on over to About Jill